The show date seems distant, especially before the holidays, and we always think there’s plenty of time for planning. Then the shipping date for the booth and products hits us like a bucket of cold water and the mad rush is on.
The resulting scramble usually means one thing: you’re wasting your trade show dollars.
When you and the team rush to pull off this year’s booth, you miss an opportunity to raise the bar. Here are some trade show thought starters for you to consider to get the most out of your time and money:
5 keys to trade show success
1. Have a plan and work the plan. Build a calendar with show milestones and stick to it. Don’t blow off the planning meeting because the show is 6 months off.
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