REED POSTS HEALTHY VISITOR RISE FOR PROMOTIONAL PRODUCTS EXHIBITION

EUROPE – The organiser of German promotional products exhibition PSI has claimed a 15 per cent rise in visitors at the 52nd edition held on 8-10 January.

Reed Exhibitions’ show is supported by Promotional Service Institute (PSI) and attracted a total of 16,228 trade visitors, up from 13,772 in 2013.

Around 852 exhibitors from 33 countries presented the latest trends and innovations of the promotional products market at the Düsseldorf Exhibition Centre.

“After two challenging years in the international markets, characterised by sometimes severe drops particularly in Western Europe, this year’s trade fair was buoyed by a renewed, forward-looking sense of optimism,” said PSI director Michael Freter. “That was the basic tenor heard at PSI 2014.”

According to the organiser, about two thirds of PSI visitors arrived in Düsseldorf with concrete purchasing intentions. Nearly 10 per cent of them placed orders worth more than EUR 500,000 (US$683,530) while still at the trade fair, and half of that group even ordered promotional products in excess of EUR 1 million.

The show had revised its hall planning to accommodate exhibitors’ promotional products at the entrance of the venue. Reed Exhibitions said product presentations lined the visitors’ path into the halls.

The Product Avenue offered promotional products for visitors to take away. Giant-sized welcomed banners advertising the product premieres at the exhibitors’ stands also featured in the entrance area.

The PSI Catwalk was also new to the show, featuring a stage presenting promotional articles as fashionable lifestyle products.

The 53rd PSI will take place in Düsseldorf from 7 to 9 January 2015.

Reed Exhibitions has partnered with Deutsche Messe to combine their promotional products trade fairs.

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