By Rob Murphy, Published November 1, 2013
When done correctly, trade shows are undoubtedly one of the most productive, cost-effective ways to reach qualified prospects and generate sales. In fact, 81% of trade show attendees have buying authority. Which means more than 4 out of 5 people walking the aisles are potential customers for exhibitors. (Source: CEIR: The Spend Decision: Analyzing How Exhibits Fit Into The Overall Marketing Budget)
As such, it seems to be the practice and desire of most companies to attract large crowds and make the best impression they can at trade shows. They take steps to make as big a splash as they think they can afford. They may build a new exhibit, hire booth entertainment, launch a new product or campaign—and, frequently, walk away from a show elated because of the high number of visitors who filed through their space.
Though impressive, are encounters with many attendees truly helping to grow business? But when the lights go down on the show floor, ask yourself, do you really know where you stand? To know where you stand after a show, follow this 4-step plan:
1. Know what information to collect 2. Collect the information 3. Analyze and act on the information 4. Learn from the results ………
Reed Exhibitions’ International Sales Group brings together the productivity of trade shows with the advantages and opportunities of exhibiting international. Every year, we assist some 13,800 companies with the implementation of their export strategies, resulting in billions of dollars of export business.
Find out how Reed Exhibitions’ International Sales Group can help you with your exporting needs today….