in-cosmetics Asia 2013 homes in on industry’s top trends

In-cosmetics Asia 2013 homes in on industry’s top trends
Posted on
24 Sep 2013

The growth of the Asia Pacific cosmetics and toiletries market shows no signs of abating and, as a consequence, companies in the region are spurring new trends and innovation both locally and around the world.

At in-cosmetics Asia 2013 a comprehensive programme of free-to-attend seminars has been put together to uncover the latest developments in personal care, as well as help manufacturers and brand owners identify new opportunities for innovative product design.

The Marketing Trends Presentations drill down to the core of hot industry topics such as men’s cosmetics, digital marketing, cosmeceuticals, haircare and anti-ageing, and include a special focus on Korea – the show’s country focus for 2013.

Beauty buyers are not one homogeneous group and products need to match the needs and desires of consumers of all ages and personality types. Demonstrating the power of segmentation, Vivienne Rudd at Mintel Beauty and Personal Care examines two groups at opposite ends of the age spectrum: teens/tweens and seniors.

The presentation will take a look at how younger consumers are increasingly becoming a focus for brands. Beauty’s share of CPG launches for 5 – 17 year olds has been rising from 24.2 per cent in 2010 to 28.1 per cent in 2012, with a majority of products focusing on skincare for pre-adult skin and colour cosmetics. Conversely, the session shows that the manufacturers may be missing a trick in the ageing market with proportionate product launches declining despite an ageing population.

Daniel Bone at Datamonitor will offer an in-depth look at the future direction of anti-ageing to give manufacturers an insight into where they can focus product development strategies to maximise success. Attendees will also have the chance to hear exclusive new data about global consumer attitudes to anti-ageing and will present best-in-class case studies.

Although a mature market for the cosmetics industry, Japan is drawing inspiration from elsewhere to drive growth among its younger consumers. In particular South Korea’s dynamic market is challenging Japan’s all-in-one beauty routine with its longer beauty application process of upwards of 15 products each day. Florence Bernardin from Information and Inspiration delivers an engaging presentation that unearths the differences and similarities between both markets where trends such as ‘not time’, active ageing and optimism and generosity are exerting their influence on consumer choices.

Alongside the Marketing Trends Presentations, more than 25 exhibitor-led Innovation Seminars illustrate the industry’s thirst for developing new ingredients that address real consumer concerns.

Cell proliferation declines as people age, resulting in rough and dry skin. Mibelle Biochemistry will show how its PhytoCellTec Symphytum restores regeneration vitality by stimulating the proliferation of isolated epidermis stem and enhancing the synthesis of hyaluronic acid as shown in 3D epidermis models.

Skin whitening is one of the most important categories in skincare in Asia but there is also increasing talk of transparent skin brightening. Ichimaru Pharcos will show why the prevention of melanin generation is still the most common method for skin whitening, but also introduce new ways to target the corneum and dermis opening up more opportunities for manufacturers.

Consumers experiment with hairstyling to express individuality and increase self-confidence. DSM Nutritional Products helps manufacturers tap into the trend for styled hair with its presentation on TILMAR Fix A140, which is a simple to use fixative polymer that provides strong hold and control for long-lasting hair styling.

Other sessions will be presented by companies including Evonik, Gattefossé, Lonza, Solabia and Unwha Corporation covering topics such as skin firmness, UV protection, colour cosmetics and haircare.

For further details about the educational programme at in-cosmetics Asia, visit

For press enquiries please contact:
Jayne Ellis, in-cosmetics Asia Press Office
Tel: +44 (0) 20 7240 2444



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