‘Going Global’ program to help local companies sell more product in foreign markets

September 18, 2013 2:15 pm • KAREN RIVEDAL | Wisconsin State Journal | krivedal@madison.com | 608-252-6106

A new program series aimed at helping local businesses learn how to sell their products and services internationally kicks off Sept. 25 in Madison.

The series, sponsored by the Greater Madison Chamber of Commerce and Madison International Trade Association, will explore why companies should expand their customer base in foreign markets, with examples of companies of different types and sizes that successfully have exploited those markets.

Challenges involved in exporting also will be covered, such as the need to understand the market, culture and regulatory climate while establishing personal relationships abroad, Chamber president Zach Brandon noted. Last year, Madison-area businesses exported $2.2 billion worth of products around the world, according to data from the U.S. Department of Commerce.

“Our message to Madison-area businesses is you can do this and we want to help,” Brandon said.

The first program in the series will be from 7:30 a.m. to 9 a.m. Sept. 25, at CUNA Mutual Group, 5910 Mineral Point Road.

Members of the two sponsoring groups can attend for free, with a $20 charge for non-members. Registration is available at greatermadisonchamber.com.

Read more: http://host.madison.com/business/going-global-program-to-help-local-companies-sell-more-product/article_bec208fb-f6e5-5cce-9b0e-8aeaf9586382.html#ixzz2forDxDik

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