Boost the “Curb Appeal” at your next trade show!
Have you ever thought about the similarities between the “curb appeal” of a home that’s for sale and that of your trade show booth? In both instances, the first impressions that newcomers have are crucial in determining whether they will stop, learn more and ultimately, if they will buy. Attendees at a trade show are going to make judgments about your company & products, based on your booth’s curb appeal (or lack thereof…) before they ever talk to you.
Here’s some familiar advice for increasing the curb appeal of a home, translated into ideas for success at your next face-to-face marketing event.
- “Have a welcoming entryway” – Just as you want guests to feel welcome in your home, you want attendees to feel the same in your booth. Visitors are more likely to enter a warm, inviting environment. Adding greenery/ potted…
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